About the Race

LENOX® GOES THE EXTRA MILE IN THE LENOX INDUSTRIAL TOOLS 301

It’s time for NASCAR to open the record books. LENOX® is going the EXTRA MILE – literally – with the creation of the LENOX® Industrial Tools 301.

For the first time in history, the length of a NASCAR Sprint Series Cup race will be 301 laps at the New Hampshire Motor Speedway on June 29, 2008. The EXTRA MILE was added in honor of LENOX® customers – users and suppliers of industrial tools – who perform physically demanding jobs, yet receive little recognition. They are celebrating their efforts with the LENOX® EXTRA MILE HERO program.

“I am proud to be part of the LENOX® team and the efforts they are making to recognize the heroes among us,” said Richard Childress Racing’s Jeff Burton, driver of the No. 31 LENOX® Chevrolet. “The donation to the winner’s charity of choice is definitely going the extra mile for their customers.”

“We know there are heroes out there and the LENOX® Extra Mile Heroes Program is a great way to spotlight those who exemplify the spirit of going the extra mile,” said Rich Mathews, vice president of marketing for LENOX®. “Its also important for us to have this program driven by our customers – the stories they submit and vote for will ultimately determine our hero.”